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| Criterion |  Product Discovery Assumption Mapping |  Growth A/B Testing |  Business Strategy Business Model Canvas |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 45-60 min | 1-4 Wochen | 1-2 h | 2-4 h |
Participantsdifferent | 2-8 | 1-6 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary | Business Model Canvas, Assumption List, Business Hypotheses | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation | Business modelStrategyValueInnovation | StrategyPositioningInnovationValue |