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Criterion
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h30-60 min je Interview45-90 min1-2 h
Participantsdifferent
1-85-12 Interviews2-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Argument Map, Evidence Gaps, Decision RationaleInterview Notes, Opportunity Themes, Customer QuotesAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
SensemakingDecisionRationale
DiscoveryInterviewsOpportunityCustomer
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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