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Criterion
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 hMultiple workshops over several weeks60-120 min1-3 h
Participantsdifferent
1-82-83-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Argument Map, Evidence Gaps, Decision RationaleHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogIssue Map, Positions, Argument Notes
Tagsno overlap
SensemakingDecisionRationale
GrowthBehaviorRetention
GrowthRetentionConversion
RationaleKnowledgeDecision
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