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| Criterion |  Decision Making Argument Mapping |  Growth A/B Testing |  Product Discovery Concierge MVP |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 h | 1-4 Wochen | 1-4 Wochen | 45-75 min |
Participantsdifferent | 1-8 | 1-6 | 3-10 Kunden | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Argument Map, Evidence Gaps, Decision Rationale | Experiment results, Decision log, Learning summary | Concierge Learnings, Service Blueprint, MVP Risks | Test Matrix, Test Plan |
Tagsno overlap | SensemakingDecisionRationale | ExperimentsGrowthAnalyticsValidation | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryOptions |