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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | 1-3 h |
Participantsdifferent | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | IdeationInnovationCreativity |
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