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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Product Vision Board |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 1-2 h | 15-30 min |
Participantsdifferent | 2-8 | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | GrowthStrategyMarketPortfolio | VisionCanvasStrategyAlignment | GoalsPlanningMeasurementAlignment |
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