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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy OKRs |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-2 h Setup | 1-5 Tage |
Participantsdifferent | 2-8 | 2-20 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | OKR set, Measurement plan, Review cadence | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | GoalsAlignmentOutcomesMeasurement | ValidationExperimentsDemandGrowth |
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