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| Criterion |  Business Strategy Ansoff Matrix |  Growth North Star Metric |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-2 h | 20-35 min |
Participantsdifferent | 2-8 | 3-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | North Star metric, Input metric tree, Measurement cadence | Test Card with a pre-set threshold |
Tagsno overlap | GrowthStrategyMarketPortfolio | GrowthMetricsAlignmentRetention | ExperimentsValidationDiscoveryHypothesis |
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