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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Morphological Analysis |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-3 h | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Morphological Box, Concept Combinations, Idea Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | GrowthStrategyMarketPortfolio | IdeationInnovationCreativity | BrainstormingIdeationCreativityRisk |
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