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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Morphological Analysis |  Innovation Design Charrette |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | Halber Tag bis mehrere Tage |
Participantsdifferent | 2-8 | 2-8 | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Morphological Box, Concept Combinations, Idea Shortlist | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | GrowthStrategyMarketPortfolio | IdeationInnovationCreativity | BrainstormingWorkshopCollaborationIdeation |
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