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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Lotus Blossom |  Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 3-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Lotus Diagram, Idea Themes, Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | GrowthStrategyMarketPortfolio | BrainstormingIdeationCreativityDivergenceWorkshop | BrainstormingIdeationCreativityReframingInnovation |
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