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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Ideal Days.
Agile
Ideal Days
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.
Complexitydifferent
LowMediumLow
Timedifferent
45-90 minMultiple workshops over several weeks15-60 min
Participantsdifferent
2-82-82-9
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesHooked loop, Trigger map, Reward design, Ethics checkIdeal Day Estimates, Assumption Notes, Capacity Caveats
Tagsno overlap
GrowthStrategyMarketPortfolio
GrowthBehaviorRetention
EstimationEffortAgile
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric