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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Fake Door Test |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-5 Tage | 90-180 min initial, dann laufend |
Participantsdifferent | 2-8 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Click Data, Interest Signal, Learning Decision | KPI Tree, Owner List |
Tagsno overlap | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandDiscovery | MetricsStrategyAlignmentMeasurement |
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