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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Card Sorting |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 20-45 min | 1-2 Tage |
Participantsdifferent | 2-8 | Based on research question | Based on research question |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | GrowthStrategyMarketPortfolio | Information architectureNavigationStructure | Information architectureNavigationFindability |
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