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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Card Sorting |  Business Strategy Porter Five Forces |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 20-45 min | 1-3 h |
Participantsdifferent | 2-8 | Based on research question | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Content groups, Label set, IA hypotheses | Five Forces Analysis, Competitive Risks, Strategic Options |
Tagsno overlap | GrowthStrategyMarketPortfolio | Information architectureNavigationStructure | StrategyCompetitionMarket |
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