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Criterion
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowLowMediumMedium
Timedifferent
10-20 min daily30–60 min per interview30-60 min je Interview1-3 Tage
Participantsdifferent
11 participant per interview5-12 InterviewsInternes Team
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Daily Plan, Time Estimates, Review NotesInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
PlanningTime managementProductivityOperations
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
ResearchCustomerSynthesis
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