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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 h30–60 min per interview60–90 min2-4 h
Participantsdifferent
4-121 participant per interview2-83-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsInterview Notes, Themes, Insight SummaryStakeholder Map, Engagement Plan, Risk Notes7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
QualitativeResearchCustomerDiscovery
StakeholdersAlignmentFacilitationChange
OrganizationStrategyAlignmentChange
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