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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h30–60 min per interview1-3 Tage60–90 min
Participantsdifferent
4-121 participant per interviewInternes Team2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsInterview Notes, Themes, Insight SummaryPersona Profiles, Needs Summary, Scenario NotesStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
QualitativeResearchCustomerDiscovery
ResearchCustomerSynthesis
StakeholdersAlignmentFacilitationChange
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