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| Criterion |  Facilitation Alignment Mapping |  Product Discovery Smoke Test |  Product Discovery Learning Card |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 h | 1-5 Tage | 25-40 min | 1-2 Wochen |
Participantsdifferent | 4-12 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Alignment Map, Open Issues, Decision Questions | Interest Metrics, Conversion Signal, Learning Note | Learning Card with evidence and next action | Experiment card, Result summary, Next bet |
Tagsno overlap | AlignmentStakeholdersStrategyFacilitation | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning |