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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-2 h1-2 h1-5 Tage1-4 Wochen
Participantsdifferent
4-122-8Nutzertraffic1-6
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
VisionCanvasStrategyAlignment
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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