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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h1-3 h25-40 min1-2 Wochen
Participantsdifferent
4-121-51-51-6
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsFunnel report, Drop-off analysis, Optimization hypothesesLearning Card with evidence and next actionExperiment card, Result summary, Next bet
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryLearning
MarketingGrowthExperimentsLearning
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