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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-2 h1 Tag bis mehrere Wochen60–90 min2-4 h
Participantsdifferent
4-124-102-83-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsProblem Statement, Prototype, Test LearningsStakeholder Map, Engagement Plan, Risk Notes7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
InnovationPrototypeResearch
StakeholdersAlignmentFacilitationChange
OrganizationStrategyAlignmentChange
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