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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-2 h1-4 Wochen1-3 h60–90 min
Participantsdifferent
4-121-61-52-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsExperiment results, Decision log, Learning summaryFunnel report, Drop-off analysis, Optimization hypothesesStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
ExperimentsGrowthAnalyticsValidation
AnalyticsConversionGrowth
StakeholdersAlignmentFacilitationChange
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