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Criterion
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
30-90 min1-2 Wochen25-40 min1-4 Wochen
Participantsdifferent
3-121-61-51-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Affinity Size Map, Grouped Estimates, Unclear ItemsExperiment card, Result summary, Next betLearning Card with evidence and next actionExperiment results, Decision log, Learning summary
Tagsno overlap
EstimationBacklogRelative sizing
MarketingGrowthExperimentsLearning
ExperimentsValidationDiscoveryLearning
ExperimentsGrowthAnalyticsValidation
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