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| Criterion |  UX Research Affinity Diagramming |  UX Research Personas |
|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Medium |
Timedifferent | 45–90 min | 1-3 Tage |
Participantsdifferent | 3-10 | Internes Team |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Persona Profiles, Needs Summary, Scenario Notes |
Tags1 shared | SynthesisQualitativeRoot cause | ResearchCustomerSynthesis |
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