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| Criterion |  UX Research Affinity Diagramming |  Decision Making Delphi Method |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | High |
Timedifferent | 45–90 min | 1-4 Wochen | 1-4 Wochen |
Participantsdifferent | 3-10 | 6-30 Experten | 1-6 |
Formatdifferent | Workshop | Async | Async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Expert Forecast, Consensus Range, Assumption Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | SynthesisQualitativeRoot cause | ForecastingExpertsDecisionStrategy | ExperimentsGrowthAnalyticsValidation |
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