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| Criterion |  UX Research Affinity Diagramming |  Decision Making Decision Matrix |
|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Medium |
Timedifferent | 45–90 min | 45-90 min |
Participantsdifferent | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | SynthesisQualitativeRoot cause | DecisionCriteriaScoringTradeoffs |
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