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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
15-45 min2-4 h1-3 h1-3 h
Participantsdifferent
1-34-101-83-10
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
ADR File, Decision Log, RationaleJourney Map, Pain-point List, Opportunity BacklogArgument Map, Evidence Gaps, Decision RationaleCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
JourneyServiceService design
SensemakingDecisionRationale
JourneyCustomerService designCanvas
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