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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowLowHighLow
Timedifferent
15-45 min30-60 min1-4 Wochen1-5 Tage
Participantsdifferent
1-32-81-6Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
ADR File, Decision Log, RationaleICE Table, Top Idea ListExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
PrioritizationScoringGrowthDecision
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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