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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Empathy Mapping
UX Research
Empathy Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowLowHighLow
Timedifferent
15-45 min30–60 min1-4 Wochen1-5 Tage
Participantsdifferent
1-34-81-6Nutzertraffic
Formatdifferent
AsyncWorkshopAsyncAsync
Outputdifferent
ADR File, Decision Log, RationaleEmpathy Map, Assumptions List, Research GapsExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
SynthesisQualitativeWorkshop
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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