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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowHighHighLow
Timedifferent
15-45 min4-5 Tage1-4 Wochen1-5 Tage
Participantsdifferent
1-35-81-6Nutzertraffic
Formatdifferent
AsyncWorkshopAsyncAsync
Outputdifferent
ADR File, Decision Log, RationalePrototype, Test Findings, Decision RationaleExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
Design sprintPrototypeValidationInnovation
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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