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Criterion
Paper illustration for Accountability Ladder
Operations
Accountability Ladder
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
With defensive reactions to problems, the method shifts the view from justification to ownership. It makes visible which reaction stage a person or team is currently stuck on.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMediumMedium
Timedifferent
20-45 min30–60 min per interview30-60 min je Interview1-5 Tage
Participantsdifferent
1-81 participant per interview5-12 InterviewsNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Ownership Reflection, Action Commitment, Coaching NotesInterview Notes, Themes, Insight SummaryProblem Evidence, Risk Notes, Customer SegmentsClick Data, Interest Signal, Learning Decision
Tagsno overlap
ResponsibilityLeadershipTeam
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsValidation
ValidationExperimentsDemandDiscovery
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