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Criterion
Paper illustration for Accountability Ladder
Operations
Accountability Ladder
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
With defensive reactions to problems, the method shifts the view from justification to ownership. It makes visible which reaction stage a person or team is currently stuck on.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumHighLow
Timedifferent
20-45 min45-60 min1-4 Wochen30-60 min
Participantsdifferent
1-82-81-61-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Ownership Reflection, Action Commitment, Coaching NotesAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
ResponsibilityLeadershipTeam
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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