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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 min30–60 min per interview1-2 Tage60-120 min
Participantsdifferent
1-51 participant per interview10-503-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
ABC Classification, Focus Rules, Control ListInterview Notes, Themes, Insight SummaryKano Matrix, Feature Classes, Priority ThemesOpportunity Score Table, Top Outcomes
Tagsno overlap
PrioritizationOperationsPortfolio
QualitativeResearchCustomerDiscovery
SatisfactionPrioritizationCustomer
PrioritizationDiscoveryOutcomesNeeds
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