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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 min30–60 min per interview1-5 Tage45-75 min
Participantsdifferent
1-51 participant per interviewNutzertraffic2-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
ABC Classification, Focus Rules, Control ListInterview Notes, Themes, Insight SummaryClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
PrioritizationOperationsPortfolio
QualitativeResearchCustomerDiscovery
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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