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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 min30–60 min per interview30–60 min60-90 min
Participantsdifferent
1-51 participant per interview4-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
ABC Classification, Focus Rules, Control ListInterview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
PrioritizationOperationsPortfolio
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
ExperimentsPrioritizationDiscoveryHypothesis
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