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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-60 min1-3 Wochen30-60 min je Interview1-2 Tage
Participantsdifferent
1-55-12 Interviews5-12 Interviews10-50
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
ABC Classification, Focus Rules, Control ListJob Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer QuotesKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
PrioritizationOperationsPortfolio
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
SatisfactionPrioritizationCustomer
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