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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-60 min1-3 Wochen1-3 h1-2 Tage
Participantsdifferent
1-55-12 Interviews3-1010-50
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
ABC Classification, Focus Rules, Control ListJob Stories, Outcome Statements, Opportunity ListCustomer Journey Canvas, Pain Points, Experience OpportunitiesKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
PrioritizationOperationsPortfolio
CustomerOutcomesNeeds
JourneyCustomerService designCanvas
SatisfactionPrioritizationCustomer
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