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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Wideband Delphi.
Decision Making
Wideband Delphi
Paper illustration for Three-Point Estimation.
Decision Making
Three-Point Estimation
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes.A single estimate for effort, time, or risk often looks too smooth for the real uncertainty behind it. It separates options, evaluation criteria, and open risks. The result is captured as a Three-Point Estimate, Risk Range, and Assumption Notes.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighHighMediumMedium
Timedifferent
1-4 Wochen1-4 h or multiple rounds10-30 min je Item45-60 min
Participantsdifferent
1-64-12 Experten1-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryEstimate Range, Assumption Log, Expert Consensus NotesThree-Point Estimate, Risk Range, Assumption NotesAssumption map, Test backlog, Risk ranking
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
EstimationExpertsForecasting
EstimationUncertaintyForecasting
AssumptionsRiskExperimentsValidation
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