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| Criterion |  Growth A/B Testing |  Decision Making Wideband Delphi |  Product Discovery MVP Test Matrix |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-4 h or multiple rounds | 45-75 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 4-12 Experten | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Estimate Range, Assumption Log, Expert Consensus Notes | Test Matrix, Test Plan | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | EstimationExpertsForecasting | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryAssumptions |