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| Criterion |  Growth A/B Testing |  Business Strategy VRIO Framework |  Product Discovery Experiment Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 90-180 min | 30-60 min | 1-5 Tage |
Participantsdifferent | 1-6 | 3-6 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | VRIO Table, Strategic Actions | Completed Experiment Canvas, Success Metric | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyDiagnosisBusiness modelCapability | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |