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| Criterion |  Growth A/B Testing |  Delivery Value Stream Mapping |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 1-5 Tage | 45-60 min |
Participantsdifferent | 1-6 | 4-10 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Current-state map, Future-state map, Bottleneck list | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | LeanFlowWasteDelivery | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |