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| Criterion |  Growth A/B Testing |  Delivery Value Stream Mapping |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 60-90 min | 20-35 min |
Participantsdifferent | 1-6 | 4-10 | 3-8 | 1-5 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Current-state map, Future-state map, Bottleneck list | Prioritization Canvas, Hypothesis Backlog | Test Card with a pre-set threshold |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | LeanFlowWasteDelivery | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |