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| Criterion |  Growth A/B Testing |  Business Strategy Value Chain Analysis |  Product Discovery Assumption Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 1-4 Wochen | Half day | 45-60 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 3-8 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Value Chain Map, Lever List | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyBusiness modelDiagnosisAnalysis | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions |