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| Criterion |  Growth A/B Testing |  UX Research Tree Testing |  Product Discovery Fake Door Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-2 Tage | 1-5 Tage | 25-40 min |
Participantsdifferent | 1-6 | Based on research question | Nutzertraffic | 1-5 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Findability Metrics, Path Analysis, Revised IA | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Information architectureNavigationFindability | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning |