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| Criterion |  Growth A/B Testing |  Business Strategy Three Horizons |  Product Discovery Smoke Test |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 1-5 Tage | 2-4 h |
Participantsdifferent | 1-6 | 3-12 | Nutzertraffic | 3-10 |
Formatdifferent | Async | Workshop | Async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Interest Metrics, Conversion Signal, Learning Note | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyInnovationPortfolioForesight | ValidationExperimentsDemandGrowth | StrategyPositioningInnovationValue |