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| Criterion |  Growth A/B Testing |  Product Discovery Test Card |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 1-4 Wochen | 20-35 min | 45-75 min | 1-5 Tage |
Participantsdifferent | 1-6 | 1-5 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tags2 shared | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |