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| Criterion |  Growth A/B Testing |  Product Discovery Test Card |  Product Discovery Learning Card |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 1-4 Wochen | 20-35 min | 25-40 min | 1-2 Wochen |
Participantsdifferent | 1-6 | 1-5 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Learning Card with evidence and next action | Experiment card, Result summary, Next bet |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning |