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| Criterion |  Growth A/B Testing |  Product Discovery Test Card |  UX Design Lean UX Canvas |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 1-4 Wochen | 20-35 min | 2-3 h | 60-90 min |
Participantsdifferent | 1-6 | 1-5 | 3-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Completed Lean UX Canvas, Hypothesis list, First experiment | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | CanvasHypothesisOutcomesDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |