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| Criterion |  Growth A/B Testing |  Product Discovery Test Card |  Product Strategy ICE Scoring |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 1-4 Wochen | 20-35 min | 30-60 min | 60-90 min |
Participantsdifferent | 1-6 | 1-5 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | ICE Table, Top Idea List | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | PrioritizationScoringGrowthDecision | ExperimentsPrioritizationDiscoveryHypothesis |